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Volume 4.4 Issue 3

AH! News
Unlimited File Backup/Restoration now at ArisHost

AH! Trends
Marketing your Site (a series)

Link Up!
www.webtrends.com

Our Site!
www.hdynamics.com

AH! Relief
It can't be THAT bad...

Archive
Our Previous Issues




ArisHost NewsAH! News

Unlimited File Backup/Restoration now at ArisHost

In addition to its free tape backup system, ArisHost now offers its registrants a new backup and restoration service feature. For only $2 per month, ArisHost clients can restore lost or altered files with a click of a mouse. The new feature allows clients to choose a backup point from 1 hour to 4 weeks prior to restoration. They can also use it as often as they want - that's limitless and instant backup!

"We always try to think in terms of what our customers need and could probably want..." according to an ArisHost Official, "... for better service and complete Internet Solutions."

To get the Unlimited Backup/Restoration feature, new signups and existing ArisHost clients just need to select the service from either the signup page or their control panel.

*The ArisHost ISP Reseller program is now available to ArisHost registrants. Get ISP services and resell at your own rates! Details are at the ISP Reseller page.

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ArisHost TrendsAH! Trends

Marketing your Site (a series)

III. "Who goes there?": Knowing your Customers

A recent poll from Purdue University shows that more people now prefer to use the Internet to learn about or get products and services. Out of roughly 2,000 respondents, a third (34%) goes online for product research and 56% say they go to the Net to buy. Which brings us to the point-- the Internet is now the most valuable marketing resource.

No question about it, consumers will visit your site and check out your wares. Now, how do you make them stay and keep coming back? Two words: Customer Relations. But don't be scared, at its very root, customer relations is just the practice of knowing your customers. And the whole process revolves around just one basic principle - becoming a customer yourself.

Here's what you do: go to your site and give yourself a task, say, finding out about a product. Take careful note of your experience. Do you have a hard time getting information? Is the information you get what you want? How long does it take? What's important here is that you evaluate the customer experience and get data on how to improve it.

Another good habit to pick up is communicating first hand with your clients. Always find time for this, it just means good business. Check your customer database, grab a couple of e-mail addresses and start writing. Ask them about your products, services, etc. Go out of your way to learn about their needs and wants. Even the most complex statistical equations and complicated analysis tools can't give you this kind of information.

Reference:

Center for Customer Driven Quality, Purdue University
www.customercare.com

Sean Carton
www.clickz.com


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ArisHost LinkUp!Link Up!

www.webtrends.com

If you're looking for e-solutions for your business, be it a large corporation or a small town mom & pop operation, chances are you'll find something here. The people at webtrends.com have come up with a variety of online systems, ranging from customer relations management tools to web site analysis programs. Some of their CRM tools are designed not only for web traffic tracking, but can also be used to gather valuable customer data. Drop by sometime, any visit to webtrends should be worth your while.

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ArisHost LinkUp!Our Site!

The ArisHost site of the week: www.hdynamics.com

Human Dynamics is a provider of "creative performance solutions." They help companies help their workforce get better. And these guys seem to know what they're doing. Hdynamics.com scores in design and usability, and designers out there can learn a lot by checking it out.

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ArisHost LinkUp!AH! Relief

It can't be THAT bad...

AH! Relief presents another one off the Net: A comparative analysis between a criminal rehabilitation facility and that flourescent-lit chamber of pain called the Office. Enjoy...

IN PRISON: You spend a majority of your time in an 8x 10 cell.
AT WORK: You spend most of your time in an 6x 8 cubicle.
IN PRISON: You get three meals a day.
AT WORK: You only get a break for 1 meal and you have to pay for it.
IN PRISON: You can watch t.v. and play games.
AT WORK: You get fired for watching t.v. and playing games.
IN PRISON: All expenses are paid by taxpayers; there's no work required.
AT WORK: They deduct taxes from your measly paycheck to support prisoners.
IN PRISON: There are wardens who are often called sadistic.
AT WORK: They are called managers.
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ArisHost LinkUp!AH! Links

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Question of the Week
Hi there. A friend of mine just got one of those web site "hit" counters and has been bugging me to get one too. Are those things of any use?

-- Ritchie R.
Boulder, CO

Aristia Says
Hey there Rich! Of course hit counters are useful, but don't expect them to work miracles for your customer relations. They can give you figures on the number of people who have visited your site but that's about it. Customer care-wise, they're of little use. But go ahead and get one if you want to, you never know.... You might need the data one of these days. Thanks.

A Tip from Aristia
An important aspect of knowing your customers involves some research into HOW they actually use your website. Try to get information on how they found out about your site, how much time they spend on different pages, what features they use the most and the ones they don't use too much. There are a lot of tools available that can help you. Get to it right away, getting this information is crucial in coming up with a user-oriented website.

 

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